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The STUDIO

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About

Who we are

Awesome is our middle name! The STUDIO is a student-run graphic design agency offering high-quality graphic design services and solutions to nonprofit organizations and small businesses. Every job we receive will be carefully reviewed by the STUDIO team and designed in a professional manner. It doesn’t matter if the job is big or small. Send your creative challenges our way. We may be students, but we get the job done right! 

What we do

Sheesh — who would have known just how much we can do! Services include all things graphic design:

  • Print
  • Branding and Identity
  • Advertising
  • Interactive Media
  • Exhibition Design
  • Motion Graphics

What we've done

Humbly speaking — what you're about to see is pure genius! Every designer has a distinct, visual design style. Working with the STUDIO means you’ve got a hybrid of unique skill sets and visual communication interests represented and working on your project team. We'll give you some insight into how our creative noggins function and cite examples of the high-level visual communication solutions we'll formulate for you. 

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Services

The STUDIO offers unique creative solutions with your brand’s voice and audience in mind. Our diverse, professional and skilled graphic design team is ready to bring your vision to fruition. Not sure what you want? Not a problem. Send us a general idea of what you’ve got in mind and we’ll tell you what we think is your best course of action. 

Print

Print design is visual communication and presentation that is purposely made for printing. The most common types of print design products are stationery sets (letterhead, business card, envelope), posters, t-shirts, brochures, outdoor banners, vinyl wraps, flyers and product packaging.

Branding and Identity

Brand is the name, design, symbol or any other feature that distinguishes one company's product from other companies with similar products. The word “brand” is derived from the Old Norse ”brandr” meaning “to burn.” It refers to the practice of producers burning their mark (or brand) onto their products. The more “official” your branding materials appear, the more seriously your customers will take you.

Advertising

This is a form of marketing communication used to encourage, persuade or manipulate an audience (viewers, readers or listeners) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising could possibly be the most important tool for an organization. You may have the best product or service in the market, but if your promotional messaging doesn’t catch anyone’s attention it won't matter.

Interactive Media

Interaction media focuses on meaningful communication through cyclical and collaborative processes between people and technology. Successful interaction designs have simple, clearly defined goals, a strong purpose and an intuitive interface. Interaction design is about shaping digital things for people’s usage. Like many other visual communication mediums, interaction design also has an interest in form, but its main focus is on behavior.   

Exhibition Design

Exhibition design is the process of developing an exhibit — from a concept to a physical, three-dimensional exhibition. It is a continually evolving field, drawing on innovative, creative and practical solutions to the challenge of developing communicative environments that ‘tell a story’ in a three-dimensional space. There are many different types of exhibits, ranging from museum exhibitions, to retail and trades show spaces, to themed attractions, zoos and visitor centers. All types of exhibits aim to communicate a message through engaging their audiences in meaningful and compelling interactions.  

Motion Graphics

Motion graphics are graphics that use video and/or animation technology to create the illusion of motion. They are usually combined with audio for use in multimedia purposes. Motion graphics are usually displayed via electronic media technology, but may be displayed via manually powered technology (a flip book for example).

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Contact Us Matthew Donaldson

Assistant Professor of Graphic Design
Director, The Studio
mdonaldson@uscupstate.edu
www.matthew-donaldson.com

Bridget Kirkland
Assistant Professor of Graphic Design
bkirkland@uscupstate.edu
www.bridgetkirkland.com

George Dean Johnson, Jr.
College of Business and Economics

160 East St. John Street
Spartanburg, SC 29306
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