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The GreenHouse Business Incubator

The GreenHouse, located on the third floor of the George Dean Johnson, Jr. College of Business and Economics at The George, is a home where startups are nurtured in their fragile early stages in order for them to grow and thrive. The GreenHouse leadership works with startup companies to match resources that strengthen and launch knowledge-based businesses in the Spartanburg area. This is accomplished by building founders’ leadership capabilities and providing functional area support and directed peer interaction as they build their business.

The ideal GreenHouse business has already defined and tested its concept and is ready to build its infrastructure and the business. Founders may participate in the programming as “in-house” or as an “affiliate.” Affiliated companies participate in the programming and may use the facility but will not have dedicated office space.

Today, GreenHouse companies are defining and building prototypes, testing betas within potential customer settings, raising capital and producing revenue while continually engaging potential clients and conducting market research to ensure their platform meets customer needs when it is market ready.

Emphasis is placed on building a team of companies within the incubator. A diverse mix of companies enhances the depth of shared knowledge. The founders meet weekly to present their perspective on a preassigned and relevant startup business issue. They also meet monthly as a peer advisory board to work through their toughest issues as a group of startup CEOs. They work to engage and challenge each other to overcome these issues and build stronger businesses that will thrive when they exit the GreenHouse.

GreenHouse programming includes the following:

  • Leadership assessment, advising and training
  • Business structure development training
  • Lunch and learns on timely topics
  • Mentoring
  • Matching with local resources
  • Peer advising
  • Benchmarking presentations
  • Milestone definition, tracking and support
  • In-house graphic design and marketing services from the STUDIO, student-run business
  • Office space or dedicated cubicles
  • Free internet and wifi
  • Access to classroom space equipped with extensive audio/video equipment
  • Meeting space for groups of 2 to 70
  • Event space for groups as large as 99
  • Student interns

Program fees range depending on the companies’ stage of growth, funding received, need for office space and number of founders participating in the program.


Brian Brady
GreenHouse Business Incubator at The George
George Dean Johnson, Jr.
College of Business and Economics
160 E. St. John Street, #374
Spartanburg, SC 29306

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an, Professor of Management
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George Dean Johnson, Jr.
College of Business and Economics

160 East St. John Street
Spartanburg, SC 29306
Phone: 864-503-5580
Fax: 864-503-5583
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