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8 Steps to a Winning Pricing Strategy

The GreenHouse Business Incubator at the Johnson College of Business and Economics presents:

8 Steps to a Winning Pricing Strategy
featuring National Pricing Expert: 
Bert Schefers, Managing Partner of Abbey Road Associates

Developing a comprehensive pricing strategy that maximizes value capture and is practical can be very challenging. This seminar is for business owners and managers who want to improve their pricing in order to significantly increase revenue and profit.

Attendees will learn:

  • What the 8 steps are and why they work
  • How to use the 8 step process effectively
  • How the 8 step process has worked in real life via examples of actual projects


Date: Thursday, June 15, 2017
Time: Noon-1:15pm
Location: Johnson College of Business and Economics
The George: BMW Classroom (1st floor)
Cost: $15

Register today- Boxed Lunch Provided! 

Bert Schefers

BertSchefersAs leader of the firm, Bert advises clients in various geographies and industries, including information services, technology, non-profits, consumer products, healthcare, financial services, education and retail. Clients include AOL.com, McGraw Hill, The Coca-Cola Co., American Heart Association, Amazon/audible, GE Medical, Wood McKenzie and The College Board.  

Bert is co-author of various articles on strategic pricing and a speaker at leading industry conferences, including The Software & Information Industry Association (SIIA) and the Professional Pricing Society, where is also a faculty member. In addition, he conducts webinars for professional organizations such as MENG (Marketing Executive Networking Group) and IERG (International Executive Resource Group). Bert is also a frequent guest lecturer at the UConn School of Business MBA program.

Prior to joining Abbey Road, Bert held leadership positions in global healthcare and consumer marketing at leading corporations. He is the former Chief Marketing Officer for Boots Healthcare USA Inc., and before that, worked at Bayer Healthcare’s Diagnostics division, where he was VP of Global e-Business and VP of Global Marketing for the Diabetes Business Unit. Before Bayer, Bert spent many years at Johnson & Johnson, where he managed the North American oral care business and Johnson’s baby product line, as well as other personal care brands in Europe.

Bert holds a Master of Business Administration degree from the Thunderbird School of Global Management and a Bachelor of Science degree in Business Administration from Regis University.

Sponsored by:


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an, Professor of Management
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