USC Upstate News

USC Upstate Holds Third Annual William S. Moore Memorial Lecture

03- 18- 2009

Spartanburg, S.C. - The George Dean Johnson College of Business and Economics and the Department of Mathematics and Computer Science at the University of South Carolina Upstate will hold the third annual William S. Moore Memorial Lecture on Tuesday, April 21 from 9:00 to 10:30 a.m. in the Campus Life Center Ballroom.

The guest speaker is Dr. Prabha Sinha, founder and co-chairman of ZS Associates, a 1,000 person global sales and marketing consulting firm with 17 offices covering North America, Europe and Asia. Sinha’s presentation, entitled “Sales Territory Design: Thirty Years of Mathematical Modeling and Implementation” will highlight the power of mathematics and technology in solving a large scale business problem.

Sinha, who has worked with more than 250 sales forces in 40 countries, was inducted into the Chicago Entrepreneurship Hall of Fame in 2005. He has co-authored four books including Building a Winning Sales Force and Sales Force Design for Strategic Advantage and published over 40 articles in Harvard Business Review, Journal of Personal Selling, Management Science, Operations Research, Marketing Science and Mathematical Programming.  Sinha is the co-author of the 2004 winning paper in the annual InfORMS Practice Prize Competition—“Sales Territory Design: Thirty Years of Modeling and Implementation.”  

Sinha is a former associate professor of marketing from the Kellogg School of Management, Northwestern University. He continues to teach sales leaders in Kellogg’s Executive Education Programs. Sinha received his Ph.D. from the University of Massachusetts and his B. Tech. from the Indian Institute of Technology, Kharagpur, India.  He is a frequent speaker to both international business and student audiences.

Following Sinha’s presentation, Dr. Lilly M. Lancaster, professor of management at USC Upstate and organizer of the William S. Moore Memorial Lecture, will announce the first recipient of the Joseph L. Balintfy Endowed Scholarship in Mathematics and Computer Science. Dr.  Balintfy is Lancaster’s late husband and she and his son, Joseph K. Balintfy, have endowed this scholarship in Dr. Balintfy’s memory.

This scholarship will be presented to a student who meets the following criteria: declared major in mathematics or computer science; full-time student with academic status of a junior; donor requests preference be given to an immigrant or a first-generation citizen; and applicant shall submit a personal statement to this qualification.

For more information or to make reservations to attend the William S. Moore Memorial Lecture, please contact (864) 503-5581 or