USC Upstate News

Graphic Design Student Creates Sculptour Brochure

02- 18- 2010

Spartanburg, S.C. - Outdoor sculpture enthusiasts and art lovers in general will find a wealth of information about Spartanburg County’s public outdoor art installations in a new brochure that was researched, photographed, written and designed by a University of South Carolina Upstate graphic design major.

Ashton CleverAshton Clever, 23, from Boiling Springs, produced the brochure for the Spartanburg Convention and Visitor’s Bureau, as part of her 270-hour internship over the fall 2009 semester. It catalogues 80 outdoor sculptures installed as far north as Cowpens National Battlefield, to downtown Spartanburg, to the campuses of USC Upstate, Converse and Wofford, to Hatcher Garden and many other points scattered around Spartanburg County.

The brochure features the names of all the pieces, a photo, the artist, and their location on a map of the county. It also features three local artists’ statements on their personal creations and the environments in which their art lives.

“The project was a feat!” says Lauren Ponder of the Spartanburg CVB and Clever’s internship supervisor. “She researched sculptures throughout the county and 14 municipalities – it was a huge undertaking.” Ponder says the project was part of a larger effort by the CVB to promote and develop Spartanburg as a destination for tourists as well as locals, and to become a clearing house for all things Spartanburg.

“She was responsible for material that would go out to a large public audience, and she had to meet deadlines and specific design requirements to come in at or under budget. The pressure was on but, with the skills and knowledge Ashton gained from the USC Upstate Visual Arts program, she was able to complete the project on time, within budget, and she more than satisfied her client,” says Jane Nodine, professor of art at USC Upstate and Clever’s internship advisor.

Clever, who graduated from USC Upstate in December 2009, now works for a doctor’s office in Spartanburg producing their marketing materials.

“This experience really made me see how working out in the ‘real world’ would be. I learned how to manage my time efficiently, how to work independently, and most of all, just what it is actually like to work with a client that has specifics about what they want and a specific time frame that they need it in. I loved it because this internship gave me creative freedom, within some boundaries, and taught me about my own design style. It made me teach myself new techniques that I learned by working outside of the classroom,” says Clever.

Copies of the Spartanburg Sculptour brochure are available at the Spartanburg CVB located at 105 N. Pine St. For more information contact Ashton Clever at ashton.clever@gmail.com, Lauren Ponder at (864) 594-5051 or lponder@visitspartanburg.com, Jane Nodine at (864) 503-5838 or jnodine@uscupstate.edu.