Management, Entrepreneurship, and Marketing Department
Entrepreneurship and Innovation
The Entrepreneurship and Innovation curriculum shapes the minds of future entrepreneurs and business leaders, preparing students to become successful and dynamic entrepreneurs in private, public and non-profit sectors. The program equips students with the tools and resources to pursue their own start-up ventures. The curriculum focus is on the process of launching a new business venture, including surveying emerging trends and disruptors in technology and industry, identifying a problem or market opportunity, analyzing markets, assessing the competitive environment, forming a startup team, developing business models, obtaining financing, and planning to acquire leadership talent.
Logistics and Supply Chain Management
Logistics and Supply Chain Management prepares students for careers with global manufacturers with Upstate operations and beyond. The demand for graduates with knowledge of supply chains is very high as LSCM plays a vital role in ensuring that goods and services get to consumers with the quality, timing, and price they expect. An important driver of South Carolina's economy, LSCM includes rewarding careers such as production management, strategic sourcing, inventory management, warehouse management, quality control, and international logistics.
Management emphasizes planning for, organizing, directing and controlling organizations. Students learn to use quantitative, qualitative, human resource, operations, accounting, IT system tools to manage and improve the performance of processes and organizations, and decision-making. Decisions focus on how top management can increase profitability, improve motivation and performance, and improve processes which produce goods and services. The fundamentals of the global economy, the world of e-business, ethics, and collaborative team skills are emphasized.
Marketing discovers the needs and wants of people and creates products and services to satisfy those needs and wants. Marketing is vital not only for businesses, but also for governmental, educational, religious, social service, and non-profit organizations. Marketers are involved in:
- Research - finding out what people want and need
- Creation - developing new products
- Delivery - finding ways to get the products to customers efficiently and effectively
- Communication - informing customers regarding new and established products
Marketing prepares students for careers in advertising/public relations, distribution, media planning, marketing communications, marketing research, product/brand management, retail management, sales.