Brand and Visual Communications
Brand and Visual Communications is responsible for graphic design, publication management and oversight of the brand’s visual identity. The unit creates professional marketing collateral to help successfully promote departments, programs, events and initiatives, starting with concept development and finishing with quality deliverables, all while maintaining brand consistency.
Projects follow a timeline according to priority status and current workload of staff members.
The graphic design team designs items, such as:
- Branding
- Brochures
- Graphics
- Merchandise
- Newsletters
- Official University logos and brand extensions
- Promotional pieces
- Printed materials
- Signage
- Trademarking
Please note, the client is responsible for all printing costs associated with each specific project, but UMC assists clients with the printing process from quoting to delivery. Please email brand@uscupstate.edu at 864-503-5013 for information.