Brand Portal

The USC Upstate Brand Portal is an online resource that helps ensure that all marketing and communications tell the Upstate story consistently and accurately. As the USC Upstate brand evolves, updates and new guidelines will follow.

We encourage you to review the Brand Portal regularly to remain informed about the most up-to-date practices. Together, we advance the University’s brand, ensuring it always reflects the innovation and transformation occurring within. To learn more, visit the University Marketing and Communications web pages. 

USC Upstate Athletics has a standard branding guide available, used by the department's 15 programs.

Information about USC Upstate Athletics Brand Standard Guide

Download the Athletics Brand Standard Guide 

• The Brand
   
• Messaging
   
• Color
   
• Typography
   
• Templates
   
• Email Signature
   
• Photography
   
• Social Media
   
• Editorial Style Guide
   
• Logo Basics
   
• Stationery
   
• Licensing