Athletic Logos
Use of the official USC Upstate athletic logos or ANY athletic mark is limited to the Athletic Department and University Marketing and Communications. Limited exceptions will be reviewed on a case-by-case basis. To submit a request for use, please email brand@uscupstate.edu. Reproduction of any logos or word marks is prohibited without the approval of University of South Carolina and Affinity Licensing.
Primary Athletic Mark
The “U” Upstate has been designated for use with admissions and student affairs. Limited exceptions will be reviewed on a case-by-case basis.
Secondary Athletic Marks
The use of “U” Spartans is designated for use only by the Athletic Department. All other uses are strictly prohibited.
Spartan Head
The Spartan Head has been designated as a spirit mark and should only be used for student-focused materials, typically produced within the Department of Student Affairs. In most cases the “U” Upstate is preferred. Limited use of the Spartan Head will be reviewed on a case-by-case basis.
Spartans and Upstate Word marks
Spartans and Upstate have very limited use and are designated for the Athletic Department. Limited exceptions will be reviewed on a case-by-case basis.