Color

Consistent color use is one of the key components of a solid brand. The USC Upstate color palette has a primary and secondary color palette. When working with our institutional colors, always use the color values as follows to ensure uniformity and consistency.

When creating your marketing materials, it is preferred that you begin with white, adding additional primary and secondary colors thoughtfully.

Primary Institutional Color Palette

Start with white on any and all collateral and then add primary colors (below). 

   

Upstate Green	Slate Gray	Gray	Light Gray
PMS 348	PMS 447	PMS Cool Gray 8	PMS Cool Gray 2
C 97 M 22 Y 100 K 9	C 69 M 60 Y 64 K 54	C 49 M 40 Y 38 K 4	C 18 M 14 Y 15 K 0
R 0 G 131 B 62	R 55 G 58 B 54	R 137 G 138 B 141	R 208 G 208 B 206
Hex 00833e	Hex 373a36	Hex 898a8d	Hex d0d0ce

 

Secondary Institutional Color Palette

There are four colors in USC Upstate’s secondary palette. They complement our primary colors and infuse marketing materials with energy and brightness. Whether selecting a single secondary color or several, white and green should be prominent on all collateral.

   

Dark Indigo	Lime Green	Ocean Blue	Teal
PMS 303	PMS 375	PMS 7474	PMS 339
C 97 M 73 Y 52 K 56	C 47 M 0 Y 90 K 0	C 100 M 37 Y 44 K 10	C 84 M 0 Y 63 K 0
R 0 G 42 B 58	R 149 G 201 B 61	R 0 G 116 B 129	R 0 G 177 B 137
Hex 002a3a	Hex 93c950	Hex 007481	Hex 00b189

 

Spartans Athletics Color Palette

These colors and white are the only ones that should be used for athletics marketing materials and should never include the institution’s secondary palette.

  

Upstate Green	Black
PMS 348
C 97 M 73 Y 52 K 56	C 0 M 0 Y 0 K 100
R 0 G 131 B 62	R 0 G 0 B 0
Hex 00833e	Hex 000000

 

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