Messaging

Brand messaging aligns with the USC Upstate brand position and reflects the brand’s essence. Staying true to the brand’s voice across all marketing materials ensures USC Upstate builds recognition and trust.

About USC Upstate

We’re looking for the stories that define the University of South Carolina Upstate and all it stands for.

Keep this in mind: Effective stories show innovation, collaboration, optimism, persistence, confidence, creativity and growth (individually, institutionally and/or regionally).

And all the stories show transformation. When in doubt, search out transformation.

When unsure if a story works or not, ask yourself one question: Is this story RIGHT for the USC Upstate brand?

• Radical: Does the story have a “wow!” factor that surprises and engages the reader?
• Innovative and Impactful: Does the story tell of a creative breakthrough or revolution?
• Growing: Does the story tell of positive upward change or growth?
• Happy: Is the story optimistic and uplifting? Does it inspire the audience?
• Transformative: Does the story represent transformation?

Photography