University Marketing and Communications uses photography and videography to further enhance and display the strategic priorities of the University.
UMC works to produce a limited number of high-quality, digital photo and video projects that have the greatest potential to:
- Recruit and retain students
- Impact brand perception of the university
- Reach a large, external audience
- Help fundraising efforts
There are a variety of factors that we consider when evaluating campus community requests for videos, including but not limited to the intended use, target audiences and staff availability.