Color

Consistent color use is one of the key components of a solid brand. The USC Upstate color palette has a primary and secondary color palette. When working with our institutional colors, always use the color values as follows to ensure uniformity and consistency.

When creating your marketing materials, it is preferred that you begin with white, adding additional primary and secondary colors thoughtfully.

When working with our institutional colors, always use the color values as follows to ensure consistency.

Primary Institutional Color Palette

Start with white on any and all collateral and then add primary colors (below). 

   

Upstate Green

Slate Gray

Gray

Light Gray

PMS 348

PMS 447

PMS Cool Gray 8

PMS Cool Gray 2

C 97 M 22 Y 100 K 9

C 69 M 60 Y 64 K 54

C 49 M 40 Y 38 K 4

C 18 M 14 Y 15 K 0

R 0 G 131 B 62

R 55 G 58 B 54

R 137 G 138 B 141

R 208 G 208 B 206

Hex 00833e

Hex 373a36

Hex 898a8d

Hex d0d0ce

 

Secondary Institutional Color Palette

There are four colors in USC Upstate’s secondary palette. They complement our primary colors and infuse marketing materials with energy and brightness. Whether selecting a single secondary color or several, white and green should be prominent on all collateral.

   

Dark Indigo

Lime Green

Ocean Blue

Teal

PMS 303

PMS 375

PMS 7474

PMS 339

C 97 M 73 Y 52 K 56

C 47 M 0 Y 90 K 0

C 100 M 37 Y 44 K 10

C 84 M 0 Y 63 K 0

R 0 G 42 B 58

R 149 G 201 B 61

R 0 G 116 B 129

R 0 G 177 B 137

Hex 002a3a

Hex 93c950

Hex 007481

Hex 00b189

 

Spartans Athletics Color Palette

These colors and white are the only ones that should be used for athletics marketing materials and should never include the institution’s secondary palette.

 Black 

Upstate Green Black
PMS 348  
C 97 M 73 Y 52 K 56 C 0 M 0 Y 0 K 100
R 0 G 131 B 62 R 0 G 0 B 0
Hex 00833e Hex 000000

 

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