Federal Requirement 4.6

Recruitment materials and presentations accurately represent the institution’s practices and policies. (Recruitment materials) 

Judgement: Compliant

Narrative:  

Recruitment materials and presentations by the University of South Carolina Upstate (USC Upstate) accurately represent the institution’s practices and policies. Prospective students may receive a variety of recruitment publications either by request, campus visit, or by recruitment mailings. To ensure that all recruiting materials accurately represent the institution’s practices and policies, each document is reviewed by the Associate Vice Chancellor for Enrollment Services and the Director of University Communications. Statements regarding specific academic programs and statistics made in recruitment materials are reviewed in conjunction with the corresponding division/department chair/director. These reviews verify that the material accurately represents USC Upstate. Publications are developed for three primary target audiences: high school juniors/seniors, transfer students, and non-traditional students. The primary recruitment materials and other major publications include:

In 2009, the primary recruitment materials were written and developed by Stamats, a higher education marketing firm. In the development process, representatives from Stamats visited the campus to interview students, faculty and staff for publication content and a professional photographer photographed the campus, its students and faculty for inclusion in publication materials. After the primary publication materials were developed by Stamats, the content was reviewed for clarity and accuracy by the AssociateVice Chancellor for Enrollment Services, the Enrollment Services Publications Coordinator, the Director of University Communications, and two representatives from the Office of Admissions to ensure the material accurately represented the university and its practices and policies. Once the publication material was reviewed and determined to be accurate, the publications were printed and disseminated to students.

Other recruitment materials such as the Campus Brief Sketch and departmental flyersare produced and distributed by the Office of Admissions on an “as-needed” basis. The website includes information for prospective students.The information is reviewed and updated as needed.

Student recruitment presentations are made in area high schools and two-year educational institutions and at area recruitment events by well-qualified admissions counselors. Campus visit events are presented by Admissions and Enrollment Services representatives, student ambassadors and faculty representatives. Campus tours are given by Admissions counselors and student ambassadors.

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