career center

What Can You Do With A Marketing Degree

DESCRIPTION: 
Preparation in this area will provide the student with an awareness of the marketing problems confronting today's business firms, some knowledge and experience in application of the tools and techniques of marketing problem solving, and a more detailed acquaintance with one or more specific areas of the marketing discipline. 

SKILLS/ABILITIES:
Planning                                                                        
Ability to influence and persuade
Problem solving              
Quantitative skills
Oral and written communication skills         
Adaptability/flexibility
Teamwork           
Leadership
Management/supervisory skills         
Creativity
Interpersonal skills                                                   
Marketing skills
Negotiation

TYPICAL WORK ACTIVITIES:
Explain available services and/or products; explain features and demonstrate when necessary
Take payment or arrange for credit
Manage products and services
Order, price, display, and inventory merchandise
Create advertising campaigns
Conduct sales analysis
Develop research methodology and analyzes data, generates reports
Conduct marketing audits
Develop marketing strategies and tactics

OCCUPATIONAL OPPORTUNITIES:
Account Representative     
Advertising Executive     
Brand Manager      
Buyer       
Comparison Shopper      
Consumer Affairs Specialist    
Customer Service Manager    
Direct Mail Specialist       
Distribution Manager     
District Sales Manager     
Franchise Specialist         
Internet Marketing Specialist     
Inventory Control Specialist  
Marketing Planner  
Market Representative
Market Researcher
Merchandising Manager
Packaging Specialist
Product Manager
Promotions Director
Public Relations Manager
Research Analyst
Retail Manager
Sales Agent
International Marketer 
Telemarketing Representative
Wholesale Salesperson

POSSIBLE EMPLOYMENT SETTINGS:
Advertising Agencies     
Consulting Firms     
Entertainment Firms     
Franchisees/Franchisers    
Government      
Industry       
Manufacturers      
Media
Nonprofit Organizations
Public Relations Firms
Retailers
Sports Teams/Athletic Organizations
Transportation Firms
Wholesalers
 
SALARY INFORMATION:       
www.focuscareer.com
www.salary.com
www.salaryexpert.com

According to the Spring 2008 Salary Survey of the National Association of Colleges and Employer (NACE), the average salary offer for Marketing/Marketing Management majors is:  $43,318.

CAREER SERVICES RESOURCES:
Successful Pharmaceutical Selling, Martin Bischoff, 1997
Opportunities in Marketing Careers, Margery Steinberg.  VGM Career Horizons, Chicago, 1991 
Opportunities in Sales Careers, Ralph M. Dahm and James Brescoll.  VGM Career Horizons, Chicago, 1998
Careers in Retailing, Joel R. Evans and Barry Berman.  Hofstra University School of Business Press, Hempstead, NY, 1993
Marketing and Sales Career Directory, Bradley J. Morgan. Visible Ink Press, Detroit, 1993 
Careers in Business, Lila B. Stair, 1998
Careers in Focus: Business, 2000
What Can You Do With a Major in Business? 2005 GCIS and Focus Programs

ADDITIONAL INFORMATION:
American Advertising Federation    
1101 Vermont Avenue, NW, Suite 500   
Washington, D.C.  20005-6306                                      
www.aaf.org/index.html    

Market Research Association
1344 Silas Deane Hwy., Suite 306
Rocky Hill, CT  06067
www.mra-net.org
     
American Marketing Association    
311 S. Wacker Dr., Suite 5800    
Chicago, IL 60606     
www.ama.org      

National Retail Federation
325 Seventh Street NW, Suite 1100
Washington, DC  20004
www.nrf.com
 
WEB SITES:
Marketing and Sales Job Page: www.nationjob.com/marketing
American Marketing Association: www.ama.org
The Ad Council: www.adcouncil.org
Careers: www.careers.wsj.com
Marketing Classifieds: www.marketingjobs.com

STUDENT ORGANIZATION:
Marketing Club

Career Center Office Hours

Monday - Friday
8:30 a.m. - 5 p.m.

Career Resources

Student Resources
Employer Resources
Faculty/Staff Resources
Alumni Resources
Web Resources 
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Additional Resources

Spartan CareerLink for Students
Spartan CareerLink for Employers
SIGI 3 for Students

Contact Us

Sherry McAdams
Director, Career Center
Phone: 864-503-5393

Career Center
John M. Rampey Center
800 University Way
Spartanburg, SC 29303
Phone: 864-503-5392 
Fax: 864-503-5931
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