Color

Consistent color use is one of the key components of a solid brand. The USC Upstate color palette has a primary and secondary color palette. When working with our institutional colors, always use the color values as follows to ensure uniformity and consistency.

When creating your marketing materials, it is preferred that you begin with white, adding additional primary and secondary colors thoughtfully.

When working with our institutional colors, always use the color values as follows to ensure consistency.

Primary Institutional Color Palette

White and green should be the dominant colors and then grey and/or black with secondary colors added as an accent, if possible, in all collateral.

 

Upstate Green                       Black                                   Gray

PANTONE: 349                      C: 0 M: 0 Y: 0 K: 100           C: 0 M: 0 Y: 0 K: 60
C: 90 M: 33 Y: 99 K: 25          R: 0 G: 112 B: 60                R: 102 G: 102 B: 102
R: 0 G: 112 B: 60                    HEX: 000000                      HEX: 666666
HEX: 00703C

Secondary Institutional Color Palette

There are four colors in USC Upstate’s secondary palette. They complement our primary colors and infuse marketing materials with energy and brightness. Whether selecting a single secondary color or several, white and green should be prominent on all collateral.

Blue                                       Bright green                        Light green                           Yellow jessamine
PANTONE:
7770                   PANTONE: 7738                  PANTONE: 366                      PANTONE: 110
C: 93 M: 62 Y: 32 K:12         C: 76 M: 12 Y: 100 K: 1        C: 31 M: 0 Y: 67 K: 0             C: 0 M: 12 Y: 100 K: 7
R: 40 G: 89 B: 125                R: 78 G: 164 B: 68               R: 183 G: 223 B: 124             R: 215 G: 169 B: 0
HEX: 28597D                        HEX: 4EA444                       HEX: B7DF7C                         HEX: D7A900

Spartans Athletics Color Palette

There are three colors in USC Upstate’s athletic palette. These are the only colors that should be used for athletics marketing materials and should never include the institution’s secondary palette.

Upstate green                      Black                                      White
PANTONE:
349                    C: 0 M: 0 Y: 0 K: 100              C: 0 M: 0 Y: 0 K: 0
C: 90 M:
33 Y: 99 K: 25       R: 0 G: 0 B: 0                          R: 255 G: 255 B: 255
R: 0 G: 112 B: 60                 HEX: 000000                           HEX: FFFFFF
HEX: 00703C


Logo Basics