The University of South Carolina Upstate works in partnership with Learfield Licensing Partners (LLP) to protect all logos and word marks while strengthening the University’s brand identity. Learfield provides licensing representation for USC Upstate in an effort to regulate University and athletic logos. Any manufacturer of products bearing any USC Upstate mark, including items not for resale, must be properly licensed before offering such goods for sale. To learn more about the authorized use of USC Upstate logos, visit www.learfieldlicensing.com.
What this means for the Campus Community
University departments and groups may order merchandise and apparel from companies that are licensed vendors. Should you order merchandise bearing University logos using an unlicensed vendor, your merchandise could be confiscated.
The following types of licenses are available for University logos through Learfield:
- Standard: Companies producing products for resale to the general public that feature the USC Upstate name or any of the USC Upstate logos/marks must obtain a STANDARD license. Companies that produce items to be sold in the Bookstore or for Athletics to sell on their website must register as Standard Vendors because we ARE re-selling that merchandise.
- Restricted: Companies producing items for internal promotional use or giveaways that feature any of the USC Upstate logos/marks, must obtain a RESTRICTED license from Learfield before facilitating orders for these goods. No products produced under this license agreement may be sold to the general public but since these items can migrate off of campus they MUST remain in compliance with all graphic standards outlined in the brand portal. Most departments on campus will work with this type of vendor to order T-shirts, tote bags, etc. that will be GIVEN AWAY to students and not re-sold to the general public.
Vendors should visit https://learfieldlicensing.com/licensing/ to apply for a license. Vendors will have access to the USC Upstate licensed marks after they have completed the licensing registration process. Vendors will have access to the USC Upstate licensed marks after they have completed the licensing registration process.
For an up-to-date list of vendors licensed to sell USC Upstate branded products, and more information on the process and procedure visit the USC Upstate trademarking web page.